Differences Between Damask, Brocade, and Jacquard

Often times, uneducated individuals use the terms damask, brocade, and Jacquard interchangeably with one another. It can often confuse those who are unfamiliar with the world of fabrics. Jacquard is a decorative or woven pattern that is created by using a Jacquard attachment on a loom. The attachment resembles the punch card on a piano. It is purported to offer better versatility and fabric control for the operator of the loom. The Jacquard technique can be applied to a variety of fabrics, and it is commonly used on brocade and damask fabrics. It is commonly used in a variety of apparel and home goods, from tablecloths to bedding.

Brocade is defined as a lavishly decorated, shuttle woven fabric. It is primarily woven from silk; although, it is possible to find brocade constructed from a blend of silk and synthetic fibers. Often, it will be embroidered with gold or silver thread. Brocade can trace its origins back to India, where weaving is a traditional art form. It is typically woven on a loom, and it may or may not be woven using the Jacquard technique. It is also characterized by the manner in which the brocaded or broached parts of the fabric hang in loose groups or are clipped away. Although the scenes and patterns on brocade appear to have been embroidered, the scenes are actually woven into the fabric using advanced weaving techniques that involve manipulating the weft and weave of the fabric. The most common types of scenes depicted on brocade fabric are those of floral prints.

Damask, similar to brocade, is a fabric that features woven scenes of floral patterns, intricate geometric designs, or simple scenes of domestic life. It may be woven of silk, wool, linen, cotton, or synthetic fibers. However, it is most commonly created from silk. It is primarily different from brocade in the fact that its woven fabric pattern is reversible, while that of brocade is not. Similarly, shorter weft patterns in damask allow for more subtle effects in the fabric to be created as it plays off of shadow and light. Damask weaves also contain a higher thread count than that of brocade. Double damask weaves are the highest quality of damask produced; however, it is also the most expensive.

Superdry Clothing – Sizes Explained

The problem is that Superdry sizes 'appear to be different' from other brands in the market (I've put that in inverted commas for a reason). That and the internet is plagued of misleading information on this topic. I've decided to sort this out once and for all. Or at least until Superdry change things up again. Superdry is actually very accurately sized. I know you were not expecting to hear that so I will explain why.

The Problem with Standards
There is an international standard for clothing sizes. The International Standards Organization, also known as ISO. They are the governing body for all sorts of standards, including a standard measure for the sizing of clothes. This should, in theory, give us a reference to be able to accurately choose clothes and convert between US, UK, European and other sizes. But it does not. There are problems with the international standards.

Getting too deep into these standards is beyond the scope of this article so I'm going to cut to the chase. There problem comes in two parts; Using letter codes like Small, Medium, Large and Extra Large and clothing manufacturers taking liberties with the established standards. They are not obliged to conform to the standard so there is not likely to be any change in the future. When compared to other clothing brands, a good rule of thumb is that Superdry clothing is approximately one size smaller. They are sized to fit properly but as most other clothing manufacturers are getting more and more generous with their sizing, it's better to go for one size bigger in Superdry clothes. For example, if you are usually a medium then you buy a large in Superdry.

Superdry Size Chart
Superdry clothing complies with the international standards; the problem is that other clothing companies do not. Superdry also use letter codes, so there must be a look up table to convert a size from Small, to chest size or women's dress size. If you've looked at their website you would have noticed that there is not such a helpful table anywhere to be found. I've developed a Superdry size chart.

Men's Superdry Clothing Size Chart

Sizes are chest sizes, measured in inches.

Extra Small = 36 "
Small = 38 "
Medium = 40 "
Large = 42 "
Extra Large = 44 "
Extra Extra Large = 46 "

Men's waist sizes are pretty straight forward. They are all in inches, the standard measure so you should not have any problems selecting your size.

Women's Superdry Size Chart
The UK and US dress sizes are matched to the ISO standards and may not necessarily match up to the size you would normally buy in other clothing brands. It is intended that you go by the actual measurements (in inches).

Extra Small = UK Size 8 / US Size 4 = Bust 34 ", Waist 25.5", Hip 36.5 "
Small = UK Size 10 / US Size 6 = Bust 34 ", Waist 26.5", Hip 37.5 "
Medium = UK Size 12 / US Size 8 = Bust 35 ", Waist 27.5", Hip 38.5 "
Large = UK Size 14 / US Size 10 = Bust 36 ", Waist 28.5", Hip 39.5 "

Buying Superdry Clothing
Probably the best advice I can give you is try before you buy but what if you do not have a store near you? Is this case you are left with the only option, to shop online where you can not try the item on before you buy it. There are exceptions however. Some stores, like Nucleus, offer free return postage on internet orders so in effect you can try the stuff on and send it back if it does not fit. It's a slight hassle getting to the post office but at least it will not cost you anything.

SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

Cosmos Vs Globus

Visiting Europe is more affordable than you might think. The Globus family of brands has two options to choose from. Cosmos offers a great vacation value for those on a budget, while Globus offers premium escorted travel.

In order to understand the difference more clearly, I am going to use an example I came across earlier this week where a client was planning a trip to Spain, but was undecided between the Cosmos "Grand tour of Spain," and the Globus "Spanish Fiesta. " Specifically, the client wanted to know why she should pay $ 500 more for the Globus trip, when the cosmos goes to the same places and is one day longer?

This is one of the best questions you can ask your travel agent! The tourist industry is a very competitive field and if one company is offering the same itinerary at a decidedly different price, there's got to be a reason. As we sat and discussed the two itineraries, here is what the client learned.

She would land in Madrid on either tour; both would meet and greet, (if airfare had been purchased through the tour operator), and each would have a hotel room reserved in her name. Now where the difference begin, is that the Globus tour director would host a welcome dinner that evening and she would meet the other travelers. The Cosmos tour director would only be in the hotel lobby to say hello. Dinner will be on her own, and perhaps she would meet up with other travelers and join them.

After a buffet breakfast (included each morning in either tour) the Globus group will have in depth sightseeing in Madrid, seeing all the major sights, with an entrance to the world famous Prado Museum included and paid for. The afternoon will offer free time. The Cosmos group leaves Madrid, and is driven to Valencia (via Aranjuez and Cuenca), a distance of about 222 miles, with a stop at the Royal Palace along the way. The driving time is about 4 hours, but there will be photo stops as well as a stop for lunch, although not included. The Cosmos tour would then stay in Valencia two nights, which no included sightseeing.

On day two, the Globus tour will head north to Vitoria, stopping at Segovia and Burgos … with photo, rest and lunch stops, of course. Lunch is not included with the Globus on this day either. The distance is about 175 miles, or about 3 hours.

I will not continue the day-by-day comparison, as the article would be quite lengthy, but be assured that these differences continue through. Example: Globus has in-depth sightseeing in Granada, Cosmos offers it as an optional. The Globus tour takes you to Gibraltar, with entrance fee included; Cosmos does not go to Gibraltar. Globus stops for guided, fee paid sightseeing in Toledo; Cosmos does not stop at Toledo. The Cosmos visit in Madrid is at the end of your tour, no inside visits are included.

There are also more subtle differences that a Globus tour includes over Cosmos, such as extra nights in major cities to allow for more free time, a few extra meals throughout the trip, sometimes with wine included or entertainment. With Globus you often each at local restaurants, where we Cosmos you frequent the hotel's restaurant.

To sum it all up, if your goal is to travel comfortably, with clean hotels, some meals, a tour guide as your shepherd and information source and at a price you can afford, go "budget," which is with Cosmos tours . Just remember, there will be many "optional" tours and meals, so do the math. If you want to see as much as possible, gain access to outstanding museums and sights, stay in centrally located hotels and avoid many of the optionals, so more is included in your up-front price, you will find that Globus tours is the better way to go.

Keep in mind they are both owned by the same company, who have offered escorted tours for over 80 years, so you will not be disappointed either way, as long as you are clear on what's included in the price.