SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

Cosmos Vs Globus

Visiting Europe is more affordable than you might think. The Globus family of brands has two options to choose from. Cosmos offers a great vacation value for those on a budget, while Globus offers premium escorted travel.

In order to understand the difference more clearly, I am going to use an example I came across earlier this week where a client was planning a trip to Spain, but was undecided between the Cosmos "Grand tour of Spain," and the Globus "Spanish Fiesta. " Specifically, the client wanted to know why she should pay $ 500 more for the Globus trip, when the cosmos goes to the same places and is one day longer?

This is one of the best questions you can ask your travel agent! The tourist industry is a very competitive field and if one company is offering the same itinerary at a decidedly different price, there's got to be a reason. As we sat and discussed the two itineraries, here is what the client learned.

She would land in Madrid on either tour; both would meet and greet, (if airfare had been purchased through the tour operator), and each would have a hotel room reserved in her name. Now where the difference begin, is that the Globus tour director would host a welcome dinner that evening and she would meet the other travelers. The Cosmos tour director would only be in the hotel lobby to say hello. Dinner will be on her own, and perhaps she would meet up with other travelers and join them.

After a buffet breakfast (included each morning in either tour) the Globus group will have in depth sightseeing in Madrid, seeing all the major sights, with an entrance to the world famous Prado Museum included and paid for. The afternoon will offer free time. The Cosmos group leaves Madrid, and is driven to Valencia (via Aranjuez and Cuenca), a distance of about 222 miles, with a stop at the Royal Palace along the way. The driving time is about 4 hours, but there will be photo stops as well as a stop for lunch, although not included. The Cosmos tour would then stay in Valencia two nights, which no included sightseeing.

On day two, the Globus tour will head north to Vitoria, stopping at Segovia and Burgos … with photo, rest and lunch stops, of course. Lunch is not included with the Globus on this day either. The distance is about 175 miles, or about 3 hours.

I will not continue the day-by-day comparison, as the article would be quite lengthy, but be assured that these differences continue through. Example: Globus has in-depth sightseeing in Granada, Cosmos offers it as an optional. The Globus tour takes you to Gibraltar, with entrance fee included; Cosmos does not go to Gibraltar. Globus stops for guided, fee paid sightseeing in Toledo; Cosmos does not stop at Toledo. The Cosmos visit in Madrid is at the end of your tour, no inside visits are included.

There are also more subtle differences that a Globus tour includes over Cosmos, such as extra nights in major cities to allow for more free time, a few extra meals throughout the trip, sometimes with wine included or entertainment. With Globus you often each at local restaurants, where we Cosmos you frequent the hotel's restaurant.

To sum it all up, if your goal is to travel comfortably, with clean hotels, some meals, a tour guide as your shepherd and information source and at a price you can afford, go "budget," which is with Cosmos tours . Just remember, there will be many "optional" tours and meals, so do the math. If you want to see as much as possible, gain access to outstanding museums and sights, stay in centrally located hotels and avoid many of the optionals, so more is included in your up-front price, you will find that Globus tours is the better way to go.

Keep in mind they are both owned by the same company, who have offered escorted tours for over 80 years, so you will not be disappointed either way, as long as you are clear on what's included in the price.

Avoiding Common Mistakes in Furniture Arrangement

Proper furniture arrangement can be the key towards making your home look more appealing.

Of course, it is a common experience for a lot of homeowners to have a little confused about how to organize their furniture. Keeping things in order can be a real challenge for the unaware. Not knowing where certain furniture should be placed can mean you will have a hard time figuring things out once you need to do the actual arrangement.

This dilemma can be avoided if you will keep a few practical pointers in mind. Read on and I will share some effective tips to help make furniture arrangement as easy as it should be.

1. Decide how much furniture should be displayed.

Instead of displaying all the furniture you own, a wiser idea is to simply select the best ones. Check their current condition and decide which of them describes being displayed. Begin with your biggest furniture pieces because they are harder to get rid of.

If you are planning to sell your home, you'd want the prospective buyers to focus on your properties instead of its displays. This can be a little tricky to pull off but setting your own limits can be more rewarding in the long run.

2. Determine a room's purpose and set a focal point.

It is highly critical for every room to have its own function. Doing so will allow you to decide which furniture should go to which room. Your couch, for example, describes to be in your family room since that's where family members gather to watch television or enjoy activities together.

Also, setting a focal point can make any room feel a little more organized. Whether it's a nice bookcase or a headboard, you will have fewer problems achieving a cleaner look for your home.

3. Group appropriate furniture together.

Only after deciding the room's focal point would you be ready to group different furniture together.

Think about it – which furniture pieces are commonly displayed together? The quick answer for this is that chairs and desks are partners. A table, on the other hand, will be perfect for your sofa. Speaking of which, coffee tables should be big enough.

These are some of the things that you can do to ensure that you have a well-organized home. By following these general rules, you will be able to minimize the clutter and achieve your home's full potential.

Treadmill Deck Info: Treadmill Decks Materials and Warranty

Treadmill deck is the material that forms the hard surface on which you run. In other words it's the supportive surface. This article identifies the decking from the tread belt which is the belt that moves across the decking.

Important

Treadmill manufacturers do not provide a great deal of information about the actual construction materials of their decks. These days most treadmills, especially if priced above $ 1,000 are constructed with decently strong tread decks (usually medium density fibreboard with a duo phenolic coating – all discussed in detail below).

However, strength is not the be all and end all. If strength were most important, more treadmill manufacturers would use metal. Metal is used, but not extensively.

What are decking construction objectives?

Like I said above, if strength was the only objective, metal or steel decks would rule the day. But strength is not the only objective. Quality decking should:

  • Be strong
  • Be durable
  • Have some elasticity (ie slightly flexible, but not bouncy)
  • Minimize noise (ie muffle noise if possible)
  • Have a smooth surface to minimizeize tread belt friction

What materials are used?

Often you'll see reference to solid wood, medium density fibreboard (MDF), and metal as materials used for treadmill decks. For coating you'll usually read about phenolic coating. The article explains these different materials.

Materials

1. Medium density fibreboard (MDF)

MDF is created by breaking down wood into fibers (sawdust) and then forming the fibers into a solid treadmill deck with wax and resin. The usual thickness is 3/4 "to 1". You can read more about MDF here.

MDF is the predominant material used for treadmill decks.

2. Solid wood

The deck is made out of 3/4 "to 1" solid wood. The trouble with solid wood is it's hard to find a piece of wood that is perfect. MDF, although not perfect either, ensures a consistency that's hard to find with solid wood.

Particle board: Particle board is no the same as MDF. Particle board is not fiber-based. It's a solid wood composite product. The result is that particle board is much weaker than MDF. MDF is denser and stronger.

Avoid treadmills with decks using particle board. You'll be lucky to get a year out of it.

3. Metal

Metal decks are not nearly as durable as solid wood or MDF decks. It's heavier and does not create as "soft" of a surface as wood or MDF. Running on metal or steel simply is not as enjoyable as on solid wood or MDF.

What material do I recommend?

MDF deck that is duo or triple coated with phenolic resin coating.

The coating

Some treadmills are covered on both sides (duo-coating, sometimes also referred to as triple-coating), while lower-quality treadmills coat only 1 side of a treadmill deck. The better deck is coated on both sides which helps reduce warping. It's also better for reducing friction with the tread deck along the entire surface area on which the tread belt moves.

Best material used for coating:

Phenolic: This is the best coating material. You'll pay more for phenolic coating, but it's worth it.

What is phenolic resin coating?

Phenolic resin coating is a plastic resin. When a treadmill deck is covered with phenolic resin, wax the wood deck is unnecessary.

Can you build your own if your original deck breaks?

Yes, but it's not advisable unless you really know what you're doing. Simply slamming in a sheet of plywood or MDF is not going to do it. There's properly coating the deck and ensuring it securely attaches to the treadmill.

The last thing you want is your deck to break apart when running or walking.

This is why having a lifetime warranty on your treadmill deck is important. Decks often break or crack (especially with lower-priced treadmills).

Decking Considerations

Replacement frequency

The range in the number of hours of use treadmill decks are good for is astounding. Some lower-end treadmill decks are designed for 500 hours, while other warranty their decks for life. Naturally the intensity of use and weight of users will impact the duration of a treadmill deck.

Is it reversible?

Some treadmill manufacturers make reversible tread decks so that you can get more mileage out of them.

Is reversible good?

It depends. Some manufacturers make treadmill decks that are warrantied for a lifetime without having to reverse them. Others do not come with a lifetime warranty and can not be reversed. These may have the shortest lifespan. Then there are treadmills with reversible decks which in theory doubles the lifespan of the treadmill deck.

The warranty

Ideally, the treadmill you buy will have a lifetime warranty on the deck. This is indicative the manufacturer stands behind the deck and in the event the deck fails, you get a replacement.

Cushioning technology

Cushioning technology is pretty cool these days. Treadmill cushioning technology includes the amount of, type of, and quality of the treadmill cushioning.